Reduce hair loss one wash at a time with Colour Wow's revolutionary Hooked Shampoo (starring Root-Locking Technology), part of the brand's new Curl Wow range and designed specifically for hair with type 3A to 4B curls.

Formulated with the brand's proprietary ingredient, Procapil (which helps fortify hair follicles and anchor hair at the root), the Hooked Shampoo prevents excessive shedding and hair loss from styling stressors, like braids and extensions. As well as being strengthened at the root, hair looks and feels hydrated while the unique, sulphate-free formula leaves behind no residue - creating the perfect condition for bouncy, healthier-looking curls.