Instantly moisturise and plump dehydrated curls - which are often dry because natural oils from the scalp struggle to flow down the bends and twists of strands - with the FLO-ETRY Vital Natural Serum from Colour Wow.

Starring the brand's proprietary Profaxil-18 Complex (which breaks up large oil particles making them easier to disperse), the FLO-ETRY Vital Natural Serum spreads rich jojoba (and pequi and coconut) oil throughout hair strands from lengths to ends. What's more, the formula is made using Naked Technology, leaving hair feeling - and looking - lightweight and non-greasy, but still super-hydrated and juicy.