Why it's Ultimate

Forget unattainable and exclusive beauty ideals and discover amika. Founded by industry outsiders in Williamsburg, Brooklyn in 2007, the brand champions itself as welcoming and celebrating all hair types, textures and styles. Boasting 10 collections that yield top-notch results – whatever your wishes – this indie brand is the hair stylist/friend your hair dreams of while being Leaping Bunny and vegan certified too. Show your scalp you care with the brand's Reset Exfoliating Jelly Shampoo which deep cleans, purifies, and rebalances.

Description

Introducing amika's Reset Exfoliating Jelly Shampoo – though as a clarifying shampoo, it is not recommended for colour or chemically treated hair.

This innovative jelly shampoo deep cleans, purifies, and rebalances the scalp, showing your scalp the TLC it craves. Acting as a dirt and grime magnet, this results-driven formula sloughs away unwanted gunk, purify, and rebalance the scalp. Plus it works well on even the most oily, itchy, and sensitive scalps too. The precise needle applicator ensures it can nestle its way deep into roots and scalp for precise application whatever your hair type or style. It's formulated with sea salt - which contains a number of essential minerals and trace elements such as magnesium and calcium, salicylic acid to gently exfoliate the scalp, pink clay and charcoal - which are both known for their ability to absorb dirt, odours, minerals, hard metals, toxins, and other harmful substances that can collect on our hair and skin through pollution or hard water. they gently remove unpleasant odours while exfoliating dead skin cells as well as Indian cress - full of vitamins and antioxidants to encourage a healthy and clean scalp.

How to use

1. slide targeted applicator tip directly onto wet scalp and hair, working from scalp to ends.
2. massage product into scalp.
3. rinse and follow with your favorite amika conditioner.

Top tip: this should be used whenever the scalp is in need of an extra-deep cleanse to remove product build up, such as after prolonged dry shampoo usage or removing a protective style. you can start with using it once a week!