Why its ultimate

Forget unattainable and exclusive beauty ideals and discover amika. Founded by industry outsiders in Williamsburg, Brooklyn in 2007, the brand champions itself as welcoming and celebrating all hair types, textures and styles. Boasting 10 collections that yield top-notch results – whatever your wishes – this indie brand is the hair stylist/friend your hair dreams of while being Leaping Bunny and vegan certified too. The brand's Bust Your Brass Cool Blonde Mask is a blonde's best kept secret as the potent violet tint helps to tone, strengthen and hydrate brassy hues for a cool-toned and nourished finish.

Description 

A salon service in a jar, amika's Bust Your Brass Cool Blonde Mask is an all-in-one ultra-violet lathering treatment that will rescue hair in need of some major TLC.

This ultra-luxe hair mask from amika provides superior toning while strengthening, repairing, and hydrating for bright, healthy blonde. Perfect for blondes, silvers and greys, this potent mask helps bring blondes back to life. Packed with the brand's bond cure technology (which targets bonds prone to breakage), plant butters, vegan protein, and ultra-violet pigments for your strongest and brightest mane yet! It's clinically proven to significantly brighten, intensely hydrate, strengthen and repair hair while providing a healthy portion of hydration thanks to three types of plant butters.

How to use

If you are a natural (non-colour treated) blonde:

• in the summer months (when hair is more likely to become brassy), use the bust your brass shampoo + conditioner every other wash.
• use the bust your brass repair mask 1x per week in place of conditioner.

If you are a platinum blonde:

• to maintain tone, use bust your brass shampoo + conditioner every other wash.
• we suggest alternating bust your brass shampoo + conditioner with the kure shampoo + conditioner and multi-task repair treatment.
• use bust your brass repair mask 1x per week in place of conditioner.

If you notice pesky brassiness pop up, use the bust your brass system every wash until desired tone is reached.

• keep track of your tone: if you're loving your tone, keep up your routine as is. if you notice brassiness peeking in, increase use the bust your brass mask an additional time per week. if you are a little too cool-toned and nearing a violet tone, cut back on the bust your brass routine for a week or two.

If you have highlights, a balayage, or natural-looking (colour-treated) blonde hair:

• use bust your brass shampoo + conditioner every other wash.
• assess hair's tone and pivot (increase or decrease usage) as needed.
• those with naturally dark hair should use the bust your brass intense repair mask 1x per week in place of conditioner.
• please note: naturally darker or brunette hair will fight to return to natural hair colour; in this case, increase the usage of system.

If you have gray hair:

• use bust your brass shampoo + mask every wash or alternate every other wash with the kure collection.

If you are a textured blonde:

follow the regimen suggested above based on type of blonde, but use the bust your brass repair mask in place of conditioner for an extra dose of moisture. the bust your brass repair mask is the perfect mix of toning, moisture, and repair which is just what a textured blonde needs.