Cleanse without compromise and lock in 72 hours of hydration. The amika hydro rush intense moisture shampoo is a gentle, ultra-hydrating, silicone-free cleanser engineered to drench dry, brittle hair strands in dream-like moisture. Formulated to replace harsh, moisture-stripping lathers, this skincare-inspired shampoo washes away structural impurities while infusing dehydrated locks with optimal moisture from the very first wash.

Specially curated for parched strands, coarse textures, and hair compromised by regular heat damage, bleaching, or balayage services, it prevents that dreaded straw-like feel. It transforms lackluster textures by feeding the hair fibre everything it needs to look noticeably plumper, bouncier, and incredibly radiant.

Why You’ll Love It:

• 72-Hour Intense Hydration: Clinically proven to drench dry hair in deep moisture that protects and carries through up to 4 wash days.
• Skincare-First Formulation: Utilises advanced hydrating ingredients that target heat damage and chronic dehydration without heavy residue.
• Gentle Silicone-Free Lather: Purifies the scalp and hair effectively without creating flat roots, structural build-up, or limp mid-lengths.
• Drastically Minimises Breakage: Restores natural core elasticity to highly porous hair shafts, stopping mechanical snapping during washing.
• Colour & Highlight Safe: Crafted entirely free from harsh sulphates to safeguard your expensive professional tones, highlights, and balayage investments.

The Ingredient Powerhouse:

• Hyaluronic Acid & Squalane: A premium, skincare-grade duo that acts as an ultimate moisture magnet, mimicking your skin’s natural lipid barrier to seal hydration inside the hair.
• Polyglutamic Acid: Highly celebrated for superior moisture retention, keeping hair plush, soft to the touch, and resilient against environmental stress.
• Bio-Fermented Coconut Water: Packed with natural electrolytes, amino acids, and essential vitamins to give strands an advert-worthy, luminous glow.

Pro-Tip: Massage a generous dollop into completely wet hair, focusing intensely on the scalp and roots to activate the dense, moisture-rich lather. Gently work the foam through your mid-lengths and ends rather than scrubbing them roughly, as chemically lightened hair is at its most fragile when wet. Rinse completely with cool water to smooth down the cuticle before following up with hydro rush intense moisture conditioner to seal the hydration matrix.