The Alfa Italia Forza Pro Hair Dryer delivers the ultimate combination of high-powered heat and airflow, cutting your drying time by up to 70%.

The Tourmaline-Infused Ceramic Components inside the sleek, soft touch body, emit far-infrared heat that instantly penetrates the cortex of the cuticle, heating hair from the inside out. Hair is heated evenly and in half the time of conventional dryers, reducing the risk of damage.

Curls, waves and volume have never been easier thanks to the Alfa Italia Professional Hair Dryer Diffuser, included with the Forza Hair Dryer. Ideal for adding instant lift as well as helping curls retain their shape to guarantee a frizz-free finish.

Do you find that your hair falls flat quickly or that your ringlets lack definition? This diffuser ensures air is evenly spread resulting in perfectly formed, sleek and separated curls and waves – without forgetting that vital volume at the roots. Ideal if you're naturally curly but if your hair’s fine or straight, this is great for achieving a loose, tousled texture.

The 2300w AC motor + ultra-lightweight design combine to give effortlessly powerful results.

Featuring two speed + three heat settings for controlled airflow and heat, ensuring amazing results for all hair types and textures.

An easy grip, 3m cord made of heat-proof; up to 232ºC fabric and a professional hanging hook keeps usage and storing your dryer simple

- Powerful 2300w professional AC motor
- Ultra-lightweight design - 570g
- Far Infra-red heat locks in moisture
- 2 speed + 3 heat settings
- Cool shot button
- Designed for professional stylists
- Two air concentrator nozzles
- Pro diffuser
- 3m cord with hanging hook
- 1 year warranty - professional + home use.